Category Archives: blog

Is a Pin worth more than a Tweet?

Pinterest: Is a Pin worth more than a Tweet

One of the most fascinating discussions at Social Media Week New York last week was around the value of Pinterest marketing. Pinterest, naturally referenced obligatorily in every session, was the sole SMW topic of conversation for Tailwind, a marketing and …

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Safer Internet Day 2014

UK Safer Internet Centre

Today is the eleventh annual Safer Internet Day with the theme ‘Let’s create a better internet together’. Coordinated in the UK by the UK Safer Internet Centre, and recognised globally in over a hundred countries, the day provides a platform …

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Mining Data

Dataminr For News

We’re forever on the hunt for emerging technology and tools that we think could play an interesting part in the work we do for our clients; tools such as Overview, which we’ve trailed on a number of our client projects. …

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How community managers can capitalize on Facebook’s latest newsfeed algorithm update

Facebook EdgeRank algorithm update

Facebook has (once again) adjusted the algorithm formerly known as EdgeRank, according to an update posted to Facebook’s Newsroom two days ago (January 21st 2014). The latest amendment will give a positive bias to text only updates from friends, and …

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The call centre is dead: Long live the call centre.

Phones

Each January there are predictions of the forthcoming year being ‘the one’ for social media. This year is no different but for once marketing won’t be changing the game – it’s the year those folks in customer service grab the …

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