Tag Archives: sentiment metrics
The Uncertainty of Measuring Social ROI
As we’re sure you’re already aware, a huge event took place last Thursday night: it was the hottest ticket in town, so there’s no way you could have missed it. Discussions were heated and the beers were cold, which can …
The call centre is dead: Long live the call centre.
Each January there are predictions of the forthcoming year being ‘the one’ for social media. This year is no different but for once marketing won’t be changing the game – it’s the year those folks in customer service grab the …
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