Tag Archives: NMA
ChildLine campaign wins NMA Award
Last year our moderation team worked on the NSPCC’s Idea campaign which aimed to reposition and raise awareness of ChildLine in the lead up to the launch of ChildLine Online Services last year. Now the campaign has been recognised for its innovative use of social media and has been awarded the New Media Effectiveness award for Best Use of Social Media.
Is your social media activity breaking the law?
Since October 2009 it is now illegal to moderate “a public electronic interactive communication service” likely to be used “wholly or mainly by children” unless you are compliant with the Government’s vetting and barring scheme.
Why aren’t “super” brands using Twitter?
Research by NMA in to 500 brands in the 2009/10 Superbrands list has identified 74% don’t tweet. Of the 130 Superbrands, only 50 used the site daily, with 29 tweeting hourly.
Tempero on Google+
