Last year our moderation team worked on the NSPCC’s Idea campaign which aimed to reposition and raise awareness of ChildLine in the lead up to the launch of ChildLine Online Services last year. Now the campaign has been recognised for its innovative use of social media and has been awarded the New Media Effectiveness award for Best Use of Social Media.
The Idea Agency: A virtual creative agency gave children the opportunity to work on creative briefs for ChildLine from creating slogans to web comics. Our team moderated content posted to the campaign’s Habbo, Piczo and Bebo pages.
Thanks to Tom for writing this one up.
Tempero on Google+
“The ChildLine Challenge is a simple idea,” he continued. “Local businesses sign up and then start raising money through whatever activities they want to organise. “At the end of the challenge the company that raises the most wins the prize.