Tag Archives: Coca-Cola
Who’s accountable when campaigns go bad?
You’ve probably all seen the furore about Hyundai’s recent more-than-inappropriate ad. Disgusting, shocking, unbelievable and utterly stupid. Now that I’ve got that out of my system, let’s not talk about the ad as such, but about accountability and specifically who’s at …
More great uses of QR codes
A couple of months back I asked Are QR codes [finally] going mainstream? Since then I’ve seen even more great examples of brands getting involved with the mobile tech. Why? In my original post I thought the growth of Facebook …
What Famecount tells us about online brand management
It’s too easy to either attach yourself slavishly to these basic free sites or complete dismiss them based on their lack of meaningful analysis. What’s interesting is the trends behind the stats and what the leader board says about online brand management.
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