Monthly Archives: June 2014

The Uncertainty of Measuring Social ROI

As we’re sure you’re already aware, a huge event took place last Thursday night: it was the hottest ticket in town, so there’s no way you could have missed it. Discussions were heated and the beers were cold, which can …

Posted on June 23, 2014 by Coral

Posted in blog | Tagged BBC, giffgaff, return on investment, sentiment, sentiment metrics, social customer service, social media event, social media insight, social media measurement, social media panel, social media ROI | 1 Comment