Tag Archives: measurement
Social Customer Service
I spent the day yesterday at an Our Social Times summit listening to a great line-up of individuals and brands talking about how they create and manage their global customer service strategy. There’s been much talk about the need for …
5 ways to get leads from social media
Getting pressure from your sales team to provide more leads from “that Twitter stuff you do”? Or perhaps you have an executive board looking for Lead Generation results to prove ROI from social media activity? Lead generation and sales may …
Social Media ROI: show me the money
1. Digital marketing at least has the potential to be more measurable than “spray and pray” traditional billboard advertising etc.
2. Organisations still don’t get how Social Media impacts across all areas of their business. They predominantly seem interested indigital marketing results, eCommerce and click through conversions, or online CRM
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