Monthly Archives: August 2013
Facebook Changes Promotion Rules
Facebook announced yesterday that they have removed the requirement that all Facebook promotions on brand pages need to be administered via an app. So what does this actually mean? Well, in a nutshell, it means that prior to yesterday page …
The Rise of Social TV
As I write this, I am watching season 4 of Archer back to back while simultaneously Tweeting on my iPhone, so it’s all the more apt that this post is about the rise of social TV and second screen. Last …
A guide To Managing Online Negative Product or Service Reviews
As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …
Should Brands Remove Negative Reviews?
This is a case we recently came across that we thought was worth documenting to illustrate how managing negative user reviews badly can attract many more negative comments, over a much longer period, resulting in lasting brand damage. Overview: Rotolight, …
How Moderation Can Create A Safe Online Space
Last week I wrote a post on my personal blog about the practicalities of how a one-click report abuse button for Twitter might work. As a professional moderator I thought I might be able to offer a counterpoint to several …
Tempero on Google+
