Tag Archives: PR
A guide To Managing Online Negative Product or Service Reviews
As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …
Are PR agencies ruining Facebook?
PR agencies are ruining Facebook by taking a “presence over purpose” approach asserts Daniel Stein on DigiDay. It’s a harsh but probably accurate view of the agency space – advertisers create content and then try and work out how to …