Author Archives: Dom
Dentsu Aegis Network acquires Tempero
We have just got 300% bigger! Hello Tempero friends. We have some exciting news for you. Here’s the official announcement. Dentsu Aegis Network today announces the acquisition of Tempero, a UK-based social media management agency. Tempero’s business will transition into operating …
The call centre is dead: Long live the call centre.
Each January there are predictions of the forthcoming year being ‘the one’ for social media. This year is no different but for once marketing won’t be changing the game – it’s the year those folks in customer service grab the …
Let’s give Social Media ROI a little break
As most folks at Tempero will tell you, I’m fairly plain speaking. I’m not hugely fond of agency speak and I’m certainly not a fan of the smoke and mirrors thrown at clients by some agencies. ROI is most certainly …
Tempero: 10 years on
Hang on: 10 years! Where did that go? When you’ve been doing something for a fair while it often takes something momentous to get you thinking about it with fresh eyes. For me that was seeing the budget for our …
Who’s accountable when campaigns go bad?
You’ve probably all seen the furore about Hyundai’s recent more-than-inappropriate ad. Disgusting, shocking, unbelievable and utterly stupid. Now that I’ve got that out of my system, let’s not talk about the ad as such, but about accountability and specifically who’s at …
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