Tag Archives: crisis comms

Facebook customer service is 24 hours: Lastminute.com case study

The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7.  Lastminute.com case study From what I can gather, at some stage over the weekend a woman posted to the brand’s page saying her son, …

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Posted in Advice, Tools, Resources, Opinion, Reputation management | Tagged , , | 1 Comment

Starbucks, Facebook, and when to moderate comments

Earlier in the month Starbucks’ Facebook page was taken over by several users who started broadcasting racist and offensive messages to the page’s 7.5 million fans.

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Posted in Advice, Tools, Resources, Moderation Services, Online community, Reputation management | Tagged , , , , , | Comments Off