Social Media SEO could be your hidden ROI

It’s fair to say that while yours truly was transitioning from pure PR to online marketing it was the immensely knowledgeable Chris Lake from Econsultancy who first got me interested in the value of online PR and social media activity with regards to SEO. (An interest that grew into a healthy fixation)

So it was no suprise that this fantastic study from TagMan was published on Econsultancy earlier in the year providing some pretty definitive answers on how search channels contribute to conversion and that paid search is overstated.

I encourage you to read, bookmark, and share the original article across your organisation. I’ve also listed some of the key findings below.

Social media and SEO massively undervalued: study

1. On one brand, over a six-week period, natural search listings on non-brand terms delivered about 14 times more value than they are currently credited with
2. Branded paid search is 2.5 times less valuable than currently thought
3. Social media gets eight times less credit for its direct contribution to sales than it should

Statements like this are game changing in the retail sector, particularly when backed up by strong data. I wish more companies would publish results like these so we could start to create some industry benchmarks.

If anyone can point me towards some other great studies like these I’d really appreciate it.

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