Do you work in eCommerce, Travel, Finance, MCommerce, or generally doing Social Media? Well we’ve found something for you…
The clever people over at eDigitalResearch regularly release a host of benchmarking reports looking at these key areas in the UK with ranking and detailed analysis of how the Top 100 brands are performing online.
All you have to do is go to their site and register.
While I love the Retail Benchmarking report the Social Media reports are also a quick way to get an overview of who’s doing what in the industry with an indication of how it’s peforming.
I’d love to see these reports evolving their benchmarking and really see some metrics being developed/used aside of size of community and market research questioning. For example we’re big fans of Conversocial’s IPM metric for measuring engagement. As we’ve mentioned before anyone can attract a large community of disengaged users by offering a lot of competitions and discounts but Social Media success comes down to what they do once they’re part of that community.
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