It was an interesting week on the topic of marketing to children, particularly online.
Dr Agnes Nairn warned that the digital age has created grey areas in terms of marketing to children, which are impossible to police despite ongoing reviews by CAP and BCAP.
Following on from David Cameron’s threats that marketers may face further regulation on advertising to children, alcohol advertising came under fire from a House of Commons select committee report which called for all alcohol advertising to be banned on social networking sites.
Our MD, Dominic Sparkes, was asked to comment specifically on the logistics and implications of banning alcohol advertising in social networks to protect young people stating that
Online advertising needs to be redefined before it can be more tightly regulated
You can read the full article here.
For best practice on marketing to young people online, and where the law currently stands, you can download our guide from Econsultancy.
In it we identify:
- Key issues in marketing to young people via online communities
- Who regulates this area
- Data Collection laws
- What to consider before launching any social media marketing activity
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