Case Study: Wunderman

flickrsmall Case Study: Wunderman

“Tempero were head and shoulders above the competition, we’re thrilled with the way they adapted to requirements and worked to improve processes across the board. I would not hesitate to recommend them to anyone looking for a moderation partner.” Fiona Mcleod, Senior Account Director, Wunderman

Brief:

Photo submission campaign in line with the launch of the new Ford Fiesta

Concept:

Users submit rich media content representing “This is Now”

Campaign:

Editorial management of submissions including selection of best images to appear on corporate site

Solution:

Daily moderation “sweeps” approving images, encouraging submissions from Flickr members

Results:

Flickr members 2 months on:

  • No.2 sponsored group on Flickr
  • Over 6,000 members
  • Over 56,000 photos submitted

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