Author Archives: Darika

Employers: stop blocking social media in the workplace

Blocked Website

Sometimes, when speaking to companies about Social Media, I am mortified to hear “We can’t get on any social networks at work, everything’s blocked”. Far from being an isolated dilemma, figures put the blocking of Social Media sites anywhere from …

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Facebook Insights: how to use them?

Facebook-Insights-Metrics

There are a plethora of paid and free Facebook tools out there dabbling in Facebook metrics; Hootsuite, Klout and Conversocial are getting in on the game but Facebook has made a significant investment in optimising their own Facebook Insights and they are really useful …

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Don’t ask your customers what they want, give them what they need

Research_Tweet

Yesterday I got into a weird hyperactive Twitter discussion with Charlie Southwell, Andrew Davison and Sarah Fuller. We all were trying to make different points I think  but it was sparked by a comment from Andrew around research tweeted by Sarah. …

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Free Social Media benchmarking reports

Do you work in eCommerce, Travel, Finance, MCommerce, or generally doing Social Media? Well we’ve found something for you… The clever people over at eDigitalResearch regularly release a host of benchmarking reports looking at these key areas in the UK with …

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Social media monitoring tools and why use them

Struggling to justify a purchase of Social Media monitoring software? Wondering if your Google alerts are telling you everything you need to know? Our Head of Insight, Thane Ryland, spotted Radian 6′s 100 uses of Social Media monitoring uber-post which …

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