In this week’s online community spotlight we’re looking at Qype, a local review site that offers users the chance to read or write their own reviews. Qype is currently one of the trailblazers of the review communities. So what makes it stand out?
What is it?
Qype is the one-stop-shop for reviews of nightclubs, restaurants, parks, shops and pretty much anywhere you can visit. The community encourages users to upload reviews of their latest finds, and collect badges as they create more and more reviews. Alongside the reviews, the site has a number of leading Qypers who organise cheap and free events for those who interact regularly on the site.
Who’s it for?
20-30-year-old men and women.
Number of users:
They have approx 17 million monthly unique European visitors in total, with 500,000 registered users.
Countries
Qype was created in Germany, and can now be found in the UK, France, Switzerland, Austria, Ireland, Poland, Brazil, Spain and Italy.
Key Features
- Reviews can be created and searched.
- Badges are earned when you reach certain milestones
- Events are arranged especially for Qypers
- Reviews can be submitted online or on your phone.
What people are saying:
The Qype model seems simple enough. Enthusiastic web users post photos and reviews of entertainment venues they visit and services they use which they think other people looking for recommendations will find useful. Qype sells advertising and sponsorship deals on the back of that traffic. It’s so simple that plenty of others are trying to replicate it, including Yelp, Trusted Places, Tipped and Spoonfed
Qype publishes reviews and related listings for local businesses – just one firm targeting the traditional audience and advertisers of the local newspaper industry that is being dubbed the local-social space
Tempero on Google+
I’m with her on this one