With only a week until our Online Community Management event tickets are almost gone (FREE by the way) and we’re just about to hit the reserves list. It’s not too late to sign up, as we get the inevitable few drop outs we free up additional tickets throughout the week.
For more info about the guest speakers and what they’ll be talking about, read on.
BBC: The Archers / Liberty842
Tayler Cresswell [], Host of The Archers’ message board, Facebook page and Twitter feed, will talk about the highs and lows of listener interaction and feedback. She’ll give examples from the furore around killing off Nigel Pargetter; how listeners celebrate (and subvert) the programme’s content, its long history and its characters – from stalwarts to silents and even ghosts; and how conversation differs across social media channels. Liberty842
Association of Chartered Certified Accountants/ Tempero
Charlotte Garfield, Marketing Promotions Executive at ACCA will talk about how they decided to join the ranks and dip their toes into the social media pool, after watching their members and students create online communities in their thousands.
She will talk about the chronological steps they went through, from listening, talking to and finally identifying and encouraging their most enthusiastic users to act as advocates of ACCA. She’ll be joined by Coral Summers, Account Manager, and Thane Ryland, Head of Insight. ACCA
Channel 4: Sexperience / Mint Digital
Sexperience is Channel 4′s hugely popular sex education website. The site is structured around the belief that teens learn from teens, so at every step it reduces the barriers to posting. Given the subject area and the demographic, this leads to a potentially high-risk moderation situation. Andy Bell [] from Mint will discuss how the site has been designed to reduce the risks and how they worked with Tempero to deliver a satisfying web experience. Mint Digital
British Medical Association
The BMA is a professional association for doctors. Over the last three years they have built a community of over 10,000 followers on twitter. Their social media activity drives traffic to their website and allows them to interact with a range of people interested in healthcare. But size isn’t everything; it is what you do with your community that is important. Gordon Fletcher [] will talk about how the BMA has used social media to support their campaigning on NHS reform, their attempts to get more doctors involved with their conferences and their efforts to use video content to find out what their members think. BMA
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