When I was as old as some of you are now… my mother – in the interests of educating her naïve, yet scintillating progeny – advised me never to place all my eggs in one basket. Well, the years …
The Amazon Basket Case
Posted in blog Tagged Amazon, AmazonBasket, AmazonCart, Digital, E-commerce, marketing, Native Advertising, Native Commerce, Real-Time, Social Commerce, social media, twitter Comments Off on The Amazon Basket Case
How building social capital can improve your brand, and change the world…
At the heart of everything Tempero does is the goal of building social capital and the ethos that a community is greater than the sum of its parts. That, given the right platform, people will conspire with each other to …
Posted in blog Tagged brands, Crowdfunding, crowdsourcing, Social Capital, Social Change, Social Good, social media Comments Off on How building social capital can improve your brand, and change the world…
Our 5 Favourite Kickstarter Campaigns for Social Good
At Tempero we’re big fans of the concept of social capital; the idea that the output of any online community can benefit all of its members, its owner, and in some cases society, if said community is nurtured correctly. Or …
Posted in blog Tagged Cats, Crowdfunding, education, Fundraising, Haiti, kickstarter, Peru, Social, Social Capital, social media, University 1 Comment
Is a Pin worth more than a Tweet?
One of the most fascinating discussions at Social Media Week New York last week was around the value of Pinterest marketing. Pinterest, naturally referenced obligatorily in every session, was the sole SMW topic of conversation for Tailwind, a marketing and …
Posted in blog Tagged Cat, E-commerce, meme, Pin, Pinterest, Search, Social, Social Marketing, social media, Tweet, twitter 1 Comment
Tempero on Google+
Is Anonymity Good For The Social Web?
At a time when Google have been cajoling us to use our real names on YouTube and we’re seeing a marked shift in younger people abandoning established platforms like Facebook and embracing more one-on-one interaction via Snapchat et al – …
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