It’s no surprise that rights-holders and media companies are looking at social media becoming a larger part of their commercial offering, with this year’s Know The Fan: The Global Sports Media Consumption Report 2014 stating that for the first time, …
Give Sports Fans What They Want
Top 5 beer brands that did cool social stuff during the World Cup
The World Cup has officially come to a close and Germany are victorious. But it is no secret that the winning team is known for another, arguably much more important skill that dates back thousands of years: making great beer. …
Brands wearing their Pride
Pride Week poses an opportunity for people worldwide to show support for LGBT rights. It also gives brands the opportunity to show their own support for the movement, with branded Pride related hashtags and by sponsoring Pride events. Here are …
The Uncertainty of Measuring Social ROI
As we’re sure you’re already aware, a huge event took place last Thursday night: it was the hottest ticket in town, so there’s no way you could have missed it. Discussions were heated and the beers were cold, which can …
Social Customer Service
I spent the day yesterday at an Our Social Times summit listening to a great line-up of individuals and brands talking about how they create and manage their global customer service strategy. There’s been much talk about the need for …