Monthly Archives: August 2011
Facebook customer service is 24 hours: Lastminute.com case study
The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7. Lastminute.com case study From what I can gather, at some stage over the weekend a woman posted to the brand’s page saying her son, …
Posted in Advice, Tools, Resources, Opinion, Reputation management Tagged crisis comms, facebook, Lastminute.com 1 Comment
What Randi did next
The tech and media industries are all a chatter today with Randi Zuckerberg’s resignation from Facebook as Director of Marketing. There are two big questions surrounding the move. 1. What will Randi do next? 2. Will Randi work with Facebook …
NAB Banking Campaign: This is not a Social Media campaign
Cool campaign right? Cannes Festival of Creativity thought so where it won the top award, the Grand Prix in the Public Relations Division. It’s big buzz on Twitter this week (well, on this side of the world) but people are …
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