Author Archives: Eliza
Snapchat – is it safe for brands to come in?
Snapchat: an app that seems to have been designed perfectly for sexting if you believe what’s reported in the media. So why would brands consider going there? Launched in 2011, it is one of the latest social networking apps that …
Teens, Social Media & Privacy: 6 Top Findings
Pew Research Center’s May 2013 report on Teens, Social Media & Privacy was the result of a nationally representative phone survey of 802 parents and their 802 teens aged 12-17 in the US. It combines data with insights and quotes …
Tumblr – A wealth of potential for brands?
All the stats look positive so why is it that out of Interbrand’s 100 only 31% have a Tumblr presence, with 21% of them active? This falls way behind brands’ presence on Facebook (98%), Twitter (97%), Google+ (76%), Pinterest (74%) …
A guide To Managing Online Negative Product or Service Reviews
As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …
Should Brands Remove Negative Reviews?
This is a case we recently came across that we thought was worth documenting to illustrate how managing negative user reviews badly can attract many more negative comments, over a much longer period, resulting in lasting brand damage. Overview: Rotolight, …
Tempero on Google+
