Earlier this year the Direct Marketing Association created its first Social Media Group and I was pleased to be asked to join the merry band of social media luminaries. The purpose of the group is to debate, create and publish genuinely helpful advice surrounding the issues that fall out of the crossover between direct marketing and social media. The potential issues are far and wide and our plan of attack so far has been to split the group into distinct hubs that can collaborate on certain issues.
I sit on the Legal and Best practice hub with Stephen Groom from Osbourne Clark (), Joel Daves from Agency 2 (), Adam Paulisick () from Nielsen BuzzMetrics and Paul Taylor () from 6 Consulting.
We have an initial list of issues to cover, ranging from privacy, to staff use of social media, to managing reputation, but we’re also currently gathering additional thoughts for the 2nd paper. International concerns have cropped up more than once, as have geo-location services and user responsibility around viral campaigns.
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