Monthly Archives: March 2011
What Air New Zealand can teach you about your Facebook policy
Air New Zealand was heaped with praise last year for their innovative in-flight safety videos featuring All Blacks and naked staff with painted on uniforms , a move that was copied by Qantas adopting celebrity John Travolta for their safety …
Business Blogs: Learn from these guys
With brands getting more familiar with the concept of Paid, Owned and Earned Media, and platforms like Posterous and Tumblr making it easier for even the greatest technophobe to get blogging, we’re seeing a resurgence in Business Blogs being created. …
Which are the best social media tools?
If you work in social media you’re often asked “Which are the best social media tools?” The choices seem infinite, the pricing varied (from free to obscene), where do you start? Tempero playfully describes itself as Software Agnostic, although we …
Facebook: Curated search and the opportunities for trusted brands
According to CBS Business, technicians from facebook have recently filed patents in support of their plans to combine search results with their own intimidate understanding of any given user’s social graph. In this blog post we’ll look at what this …
Paid, Owned & Earned Media: Your new vocabulary
If you are a brand then there’s some new vocabulary you need to understand to navigate Social Media -Paid, Owned & Earned Media What’s the difference between Paid & Earned Media? Traditionally brands used two main types of media for …
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