Thank you to one of our community managers, Frank, who wanted to share his thoughts on the impact of The Times paywall – Darika
So The Times & Sunday Times has begun to charge users for accessing its online content. Prior to this, the Financial Times was the only UK paper to do so.
This is an interesting development as The London Evening Standard announced that it had recently broke even, which is remarkable for a paper that is freely handed out around London. Major advertising leading up the World Cup may have played a part so time will tell if this continues.
One wonders what impact the daily charge of £1 (£2 per week) to access the Times will have on exposure from a marketing point of view. Users may well choose not to pay, what admittedly is not a large amount, whilst there is a wealth of alternatives still available to the reader.
The key development will be who moves next and also charges for online access.
Where do you sit? Will you pay?
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