Category Archives: Reputation management

Social Media Law. It really truly exists already.

Call me naive but I’m staggered by some practices agencies and brands are still applying to get Social Media coverage or links. A couple of people who’d interned for agencies mentioned to me that they were mainly paid to write …

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Urban Outfitters involved in online scandals accused of ripping off designers

                Why isn’t Urban Outfitters doing anything about the number of posts accusing them of  allegedly stealing designs. There are a host of ugly accusations saying they “rip off” designs from the independent crafting …

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Facebook customer service is 24 hours: Lastminute.com case study

The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7.  Lastminute.com case study From what I can gather, at some stage over the weekend a woman posted to the brand’s page saying her son, …

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Lance Armstrong takes reputation site offline

The original story was best summed up by PR Daily “With a single tweet, Lance Armstrong’s PR machine blunts ’60 Minutes’ segment“. Armstrong, pre-empting a 60 Minutes expose alledging he took performance-enhancing drugs during his career issued one small, but …

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What Air New Zealand can teach you about your Facebook policy

Air New Zealand was heaped with praise last year for their innovative in-flight safety videos featuring  All Blacks and naked staff with painted on uniforms , a move that was copied by Qantas adopting celebrity John Travolta for their safety …

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