We’ve been on the social media management scene for over a decade; long before the phrase ‘social media’ was even coined. Here’s where we’ve come from and how we got to where we are now.
1999: Granada TV (latterly ITV) launches ‘G-Wizz’, the broadcasters own ISP. Jasmine Malik joins Granada from Cambridge Technology Partners as Head of Community and builds the precursor to Tempero, managing large-scale forums and webchats for Coronation Street, Emmerdale, Popstars and more. Dom Sparkes joins from EMI Records to create the ISP’s music portal, bring back ‘The Tube’ online and goes on to cause (good!) trouble as Head of Production.
2002: Dom convinces Jasmine to partner up and spin out Tempero as an independent agency, concentrating on community moderation and management. Their first clients included ITV, Arsenal Football Club, Boots, Flextech Television and Liverpool FC.
2003: MySpace Launches.
2004: Tempero wins the prestigious BBC moderation contract and the team expands rapidly from 12 to 40 people. Facebook launches.
2005: YouTube launches and MySpace bought by News Corp for $580 million.
2006: YouTube bought by Google for $1.65 BILLION and Twitter launches.
2007: Tempero reaches 50+ concurrent clients including BBC, Channel 4, British Airways, Marks & Spencer and Coca-cola.
2008: Tempero wins major Activision contract (including Guitar Hero) and expands to cover ten European languages.
2009: Tempero employs its 100th team member and creates its Insight division.
2010: Tempero moves to its current Central London location, sharing a building with digital luminaries such as Outside Line, Mint Digital and Special Moves.
2011: MySpace sells to Specific Media (and Justin Timberlake) for $35 million.
2011: Tempero expands to cover over 15 languages including Russian and Chinese. Wins contract for the 2012 Olympics.
2011: Tempero rated number 9 in Reputation Online’s top 100 digital agencies.
2011: Tempero wins BBC moderation contract for a further three years.
2012: At over 170 people, Tempero is now one of the world’s largest full-service social media management companies.
2013: Tempero buys Twitter… well, you never know!