Tag Archives: social media management
Tempero To Re-Brand
Following the acquisition by Dentsu Aegis Network in November 2014, Tempero will soon be re-branding as icuc.social. This will complete an integration that has seen the creation of the world’s largest full-service social media agency , with over 200 clients …
Facebook Changes Promotion Rules
Facebook announced yesterday that they have removed the requirement that all Facebook promotions on brand pages need to be administered via an app. So what does this actually mean? Well, in a nutshell, it means that prior to yesterday page …
A guide To Managing Online Negative Product or Service Reviews
As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …
Should Brands Remove Negative Reviews?
This is a case we recently came across that we thought was worth documenting to illustrate how managing negative user reviews badly can attract many more negative comments, over a much longer period, resulting in lasting brand damage. Overview: Rotolight, …
10 Ways to avoid Social Media Fails
Social media fails can happen ‘just like that’. Often, the public are aware of them before the brands, giving an everyday Joe, grinning with glee, the chance to claim to be the first to notice [insert name of brand]’s mistake …
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