Tag Archives: negative online reviews
A guide To Managing Online Negative Product or Service Reviews
As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …
Should Brands Remove Negative Reviews?
This is a case we recently came across that we thought was worth documenting to illustrate how managing negative user reviews badly can attract many more negative comments, over a much longer period, resulting in lasting brand damage. Overview: Rotolight, …
Tempero on Google+
