Tag Archives: strategy

Twitter Amplify: an opportunity for brands, broadcasters and consumers alike

Matt Derella, Twitter Amplify at Advertising Week

A month or so ago we posted about the consumer-generated phenomenon that is social TV and the opportunities it creates for brands and broadcasters to engage their customers. Fast forward a few weeks to Advertising Week, and we were fortunate …

Read more



Posted in blog | Tagged , , , , , , , , , | 1 Comment

Gary Vaynerchuk: Using Social Media to Knock Your Business Out of the Ring

Gary Vaynerchuk on tv.winelibrary.com

Gary Vaynerchuk is a family guy, a wine guy, a NY Jets fan, an author and a businessman (not necessarily in that order) all rolled into one self-made social media success story. With nearly one million followers, a fast-growing creative …

Read more



Posted in blog | Tagged , , , , | 2 Comments

Social Media Week London 2013

office

Social Media Clinic at Tempero We had our 10th birthday this year, and collectively we have more than 100 years of Social Media expertise. That’s a lot of years and a lot of experience. We like nothing better than to …

Read more



Posted in blog | Tagged , , | Comments Off on Social Media Week London 2013

Why aren’t “super” brands using Twitter?

Research by NMA in to 500 brands in the 2009/10 Superbrands list has identified 74% don’t tweet. Of the 130 Superbrands, only 50 used the site daily, with 29 tweeting hourly.

Read more



Posted in Opinion | Tagged , , , , , | 1 Comment