Tag Archives: advertising
Twitter Amplify: an opportunity for brands, broadcasters and consumers alike
A month or so ago we posted about the consumer-generated phenomenon that is social TV and the opportunities it creates for brands and broadcasters to engage their customers. Fast forward a few weeks to Advertising Week, and we were fortunate …
Posted in blog Tagged advertising, Amplify, brands, Broadcasters, content, engagement, Revenue, social media, strategy, twitter 1 Comment
Who’s accountable when campaigns go bad?
You’ve probably all seen the furore about Hyundai’s recent more-than-inappropriate ad. Disgusting, shocking, unbelievable and utterly stupid. Now that I’ve got that out of my system, let’s not talk about the ad as such, but about accountability and specifically who’s at …
Is Facebook’s moderation policy unbalanced?
The Everyday Sexism Project is waging a war on Facebook and, whether you like it or not, your brand may get caught in the crossfire. [Domestic and sexual violence trigger warning: please use caution when clicking links in this blog …
Posted in blog Tagged abuse, advertising, brand reputation, brands, everyday sexism, facebook, moderation, moderation policy Comments Off
Tempero on Google+
