Tag Archives: brands

Brands wearing their Pride

Pride-Flag

Pride Week poses an opportunity for people worldwide to show support for LGBT rights. It also gives brands the opportunity to show their own support for the movement, with branded Pride related hashtags and by sponsoring Pride events. Here are …

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How building social capital can improve your brand, and change the world…

Building Social Capital

At the heart of everything Tempero does is the goal of building social capital and the ethos that a community is greater than the sum of its parts. That, given the right platform, people will conspire with each other to …

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Twitter Amplify: an opportunity for brands, broadcasters and consumers alike

Matt Derella, Twitter Amplify at Advertising Week

A month or so ago we posted about the consumer-generated phenomenon that is social TV and the opportunities it creates for brands and broadcasters to engage their customers. Fast forward a few weeks to Advertising Week, and we were fortunate …

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Snapchat – is it safe for brands to come in?

Snapchat_logo

Snapchat: an app that seems to have been designed perfectly for sexting if you believe what’s reported in the media. So why would brands consider going there? Launched in 2011, it is one of the latest social networking apps that …

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Facebook announce new APIs to track real-time conversation

Infographic courtesy of TheVerge.com

Facebook have announced two new tools which will grant a select group of broadcasters unprecedented access to Facebook keyword and demographic data. Specifically, the Public Feed API allows broadcasters access to a real-time firehouse of key-word mentions within user posts, …

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