Tag Archives: insights
What is the Net Promoter Score?

[Update: Since I drafted this article Net Promoter announced SparkScore to take into consideration Facebook & Twitter as part of Net Promoter Scores.] Contrary to a popular misconception the Net Promoter Score does not stand for INTERNet Promoter Score. However, …
Sony Europe Forums

Client: Sony Europe Service provided: Insights The challenge: Sony Europe forums receive more than 250,000 unique visitors per month and there are 5,000 active participants in a given month, requiring not only moderation but monitoring of the growth in …
Sony Tablet

Client: Sony Europe Service provided: Insights The challenge: To monitor all media and consumer mentions of the Sony Tablet during its global announcement at a leading consumer electronics exposition in Summer 2011 Apply real-time social media insights to inform and …
Social media monitoring tools and why use them
Struggling to justify a purchase of Social Media monitoring software? Wondering if your Google alerts are telling you everything you need to know? Our Head of Insight, Thane Ryland, spotted Radian 6′s 100 uses of Social Media monitoring uber-post which …




