We listen to provide insight & analysis, we engage to build advocacy, and we protect against reputation damage. We are the engine behind multi-language, multi-platform, multi-territory social media activity.
The Opportunities of Instagram for Brands
Hands up if your brand is on Instagram? Now, keep your hands up if you have a clear understanding of the platform and the best strategies to employ. If the imaginary hand you had in your head hesitated at either …
Children and Mobile Media
“38% of young children under the age of 2 use mobile media” A growing audience with plenty of potential, but what do brands need to watch out for? A survey commissioned by Commonsense Media discovered that mobile media use amongst …
Ghost: The Future of Blogging?
As its name suggests, Ghost is ‘light’, transparent and will take on an infinite amount of forms. The founders are claiming that it will change the world of online publishing. The story behind Ghost John O’Nolan decided it was time …
Twitter Amplify: an opportunity for brands, broadcasters and consumers alike
A month or so ago we posted about the consumer-generated phenomenon that is social TV and the opportunities it creates for brands and broadcasters to engage their customers. Fast forward a few weeks to Advertising Week, and we were fortunate …
YouTube’s fight for quality over quantity
Hannah Smith, Megan Meier, Hope Witsell, Gabriella Molina, Todd Loik, Rehtaeh Parsons, Erin Gallagher. These are the names of some of the young people who committed suicide after being bullied online. The advance in technology, the rise in social media …
