Tag Archives: PR

A guide To Managing Online Negative Product or Service Reviews

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As brands are only too aware, there has been a radical shift in control from brands to consumer since the rise in social media and ubiquitous online accessibility. It’s no longer good enough to have great advertising and marketing; the …

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Are PR agencies ruining Facebook?

PR agencies are ruining Facebook by taking a “presence over purpose” approach  asserts Daniel Stein on DigiDay. It’s a harsh but probably accurate view of the agency space – advertisers create content and then try and work out how to …

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Posted in Opinion | Tagged , , , , , | 2 Comments