Legal & Ethical Aspects of Social Media Marketing

will be giving a talk on the Legal & Ethical Aspects of Social Media Marketing at the Social Media World Forum Europe on the 29th March.

The session will explore:

• Why is it important to consider the legal and ethical framework in planning social media marketing?
• The law – key things you need to know
• Legal changes – the impact of the ASA’s new rules on online activity
• Legal and ethical responsibilities of managing an online community
• Common pit-falls and examples of brands getting it wrong: How to avoid making the same mistakes
• What to do if things go wrong

The  talk is taking place between 11:45-12:30 in the Social Media Hub. For the complete agenda over the 2 day event visit /workshop/agenda.

Looking for more Social Media Events? Check out our Social Media Events Calendar.