Category Archives: Opinion
NAB Banking Campaign: This is not a Social Media campaign
Cool campaign right? Cannes Festival of Creativity thought so where it won the top award, the Grand Prix in the Public Relations Division. It’s big buzz on Twitter this week (well, on this side of the world) but people are …
Facebook moderation automated with online community software
Online Community software developer Crisp Thinking has hopefully increased control for brands wanting to moderate content posted to their social media channels including Facebook Fan pages and YouTube. Crisp Thinking of You VO from Crisp Thinking on Vimeo. How the …
The New Rules of Marketing and PR
This isn’t a blog post; it’s a book review, and a belated one at that. I’m often asked what digi-nerd books I recommend reading. I reel off well known digital titles like The Long Tail, Groundswell, The Cluetrain Manifesto, and …
Does Twitter hold key to Ryan Dunn death?
Yesterday news hit the web of the death of Jackass star Ryan Dunn in a car crash in Pennsylvania. Ryan Dunn and the hashtag #ripryandunn immediately began trending online. While early reports suggest that speed may have been a factor in the …
Lance Armstrong takes reputation site offline
The original story was best summed up by PR Daily “With a single tweet, Lance Armstrong’s PR machine blunts ’60 Minutes’ segment“. Armstrong, pre-empting a 60 Minutes expose alledging he took performance-enhancing drugs during his career issued one small, but …
Tempero on Google+
