Case Study: Activision

“Tempero can provide the breadth of community services we require, 24 hours a day, 7 days a week, across conversations in 10 different languages.” Mark Cox, European Digital Marketing Manager, Activision

Brief:

Ongoing moderation of community sites

Concept:

Nurture community and communicate marketing messages

Campaign:

Moderating forums and blogs (across 10 European languages) to reduce legal risk and improve friendliness of community

Solution:

Bi-lingual, gaming enthusiast moderators with experience of translation
Regular reporting in to HQ

Results:

• Large portion of potentially brand damaging  content removed
• Seeding content improved engagement & traffic round site