Opinion Articles

Online community, Opinion

Will the niche community be resurrected in 2012? Here’s hoping…

Will the niche community be resurrected in 2012? Here’s hoping…
It seems there’s a growing amount of chatter around the emergence of niche social networks and an interesting article by ...
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Posted Dec 19 by in Category: Online community, Opinion with 0 comments.
Advice, Tools, Resources, Opinion

The currency of hyperlinks

The currency of hyperlinks
Today's post, the currency of hyperlinks,  is  a guest post from Gary Andrews and originally appeared on GaryAndrews.net. Thanks Gary. Writing ...
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Posted Dec 2 by in Category: Advice, Tools, Resources, Opinion with 0 comments.
Opinion

Don’t ask your customers what they want, give them what they need

Don’t ask your customers what they want, give them what they need
Yesterday I got into a weird hyperactive Twitter discussion with Charlie Southwell, Andrew Davison and Sarah Fuller. We all were trying ...
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Posted Nov 23 by in Category: Opinion with 0 comments.
Opinion

90% of Social Media diagrams completely un-understandable

90% of Social Media diagrams completely un-understandable
While at a couple of conferences being shown a dazzling array of diagrams from industry folk purporting to show how to approach ...
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Posted Sep 30 by in Category: Opinion with 3 comments.
Online community, Opinion

Create your own community or use Facebook?

Create your own community or use Facebook?
KMP Digitata recently asked the question "Why bother creating a branded social network?" Why indeed Facebook and Twitter are where it's ...
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Posted Sep 19 by in Category: Online community, Opinion with 1 comment.
Opinion

Are blog commenting communities gone?

Are blog commenting communities gone?
Today is a guest post from Emma Cossey. Emma is a lifestyle blogger and social media journalist. She can often be ...
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Posted Sep 9 by in Category: Opinion with 8 comments.
Advice, Tools, Resources, Opinion, Reputation management

Facebook customer service is 24 hours: Lastminute.com case study

Facebook customer service is 24 hours: Lastminute.com case study
The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they're offering customer service 24/7.  Lastminute.com ...
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Posted Aug 16 by in Category: Advice, Tools, Resources, Opinion, Reputation management with 2 comments.
Opinion

What Randi did next

What Randi did next
The tech and media industries are all a chatter today with Randi Zuckerberg's resignation from Facebook as Director of Marketing. There ...
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Posted Aug 5 by in Category: Opinion with 0 comments.
Opinion

NAB Banking Campaign: This is not a Social Media campaign

NAB Banking Campaign: This is not a Social Media campaign
Cool campaign right? Cannes Festival of Creativity thought so where it won the top award, the Grand Prix in the ...
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Posted Aug 2 by in Category: Opinion with 0 comments.
Opinion

Facebook moderation automated with online community software

Facebook moderation automated with online community software
Online Community software developer Crisp Thinking has hopefully increased control for brands wanting to moderate content posted to their social ...
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Posted Jul 7 by in Category: Opinion with 2 comments.
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