Following on from my previous post,  using Twitter for live events, I’ve gone event-tastic and found COVERITLIVE.com

For meatier event coverage this service, while integrating the likes of Twitter,  is slick looking software which helps live stream commentary straight to your blog or web page. If you’ve ever tried to live blog an event you’ll realise this is a god send for online writers and journalists as there’s a real art to doing it well – removing some of the logistical issues will help focus on capturing great content.

The best way to see it in action is watch the equally as slick demos here.

1. An opportunity to promote the event before, during and after
2. Increase engagement from the audience by bringing their voice into the conversation
3. Collate key points and share with those who weren’t able to attend

Here’s some tools that might help you better integrate Twitter in to your event.

Hash tag

This is your starting point for tagging all conversations around an event or topic. You need something short (you don’t want to use up valuable characters just to tag tweets) and  make sure people know to use it.

http://hashtag.org/

Twapper Keeper

Twitter doesn’t archive tweets for very long. If you set up this service before you start to use the hash tag it will collate and organise them for you.

http://twapperkeeper.com/

Twitterfall

Twitterfall does a number of useful things, but for events it’s a nice way to display them if you’re wanting to put something up on abig screen or even just track the conversation yourself.

http://twitterfall.com/

Tinker

From Glam Media, the embeddable widget from this service allows you to show hash tagged conversation directly on your site which is a cool idea [Haven't tried this out yet, anyone have any feedback?]

http://tinker.com/

ParaTweet

Here’s one for the mods, ParaTweet allows you to moderate hash tagged tweets before they appear. While it might seem counter to the spirit of Twitter you may want to protect your event from being embarassingly hijacked or if you’re discussing a sensitive topic – especially if you have a big screen displaying everything tagged.

http://www.paratweet.com/

After almost 10 years managing online communities we reckon brand use of Social Media channels comes down to one thing – it’s not digital marketing, online PR, market research, SEO or even cost cutting – it’s about customer relations.

If you buy in to the warm fuzzy values around Social Media, that it’s dialogue vs broadcast, it’s 1-2-1 communications with real consumers, its humanises a brand, etc etc then surely that’s just a more social relationship with your customers? [BTW If you don't buy in to those values then you're probably really cynical or just doing it wrong].

So, the relationship with the customer is the starting point and we believe that if this is managed well in a Social Media environment then all areas of business can benefit from it; PR, Marketing, eCommerce, R&D, Customer Service, Finance, HR, Sales.

We’d like to invite you to come and learn more about the concept and see some solutions to manage customers online which have worked for brands like BT, Virgin Media, Sony Playstation,  Barnes&Noble, ITV and Ministry of Sound – to be really clear this conversation is not about online customers in the eCommerce and Google AdWords sense, this is about real customer relations through a variety of online social channels.

Case studies on some of the above will be presented by our co-host Lithium Technologies and long-time Tempero faves The iPlatform.

My event addiction will be tested as I guess I have to just pick a few sessions rather than switch on my Out of Office for the entire week. Here’s my shortlist so far.

2Screen:

With the amusing tagline ‘Can TV and the Web make a baby?” this evening has been set up by Mint Digital.  I think the TV industry – product, broadcast, and viewing – is one of the most exciting emerging areas for social technologies right now so really looking forward to the  line up and hearing conversations beyond  red-button services.

http://2-screen.com/

SheSays:

It’s hard to mention that I personally find it important to meet and support women in the digital industry without fear I’ll kick off the usual sniping that goes on when you talk about women & tech. However, this event looks like a good vibe and I spotted Kat Fraser is speaking – I’m  keen to hear about her new venture The Talent Business.

http://www.shesays.org.uk/missing-out.aspx

Fast Track Digital Marketing Training:

I am an unabashed uber-fan of Econsultancy and always wanted to check out their training sessions. Hopefully by now I have a few ideas of my own on putting together “dream online strategy”  but it’s always great to hear other ideas and approaches. Thankfully they’ve sold out as I don’t think I could drop that kind of money just to be nosey.

http://econsultancy.com/training/courses/fast-track-digital-marketing/dates/386

Giving Something Back:

Trend agencies and briefings may sound like a load of  fluff to some but I love them and have never been disappointed when hearing Contagious speak. I don’t quite understand what they plan to talk about but I know it will be good.

http://contagiouspresentation.eventbrite.com/

What else have I missed?

Child Protection Online Event from Tempero on Vimeo.

This morning, to mark the publishing of our Child Protection Best Practice Guide, we had a small breakfast event.

Guests were invited to hear speakers from BBC Children’s Interactive, Children’s Charities Coalition on Internet Safety and Tempero sharing tips and answering questions on how to tackle Child Safety within interactive projects.

Thanks to Fixation Video for capturing vox  pops and making us a short video from the morning.