The Idea Agency: A virtual creative agency gave children the opportunity to work on creative briefs for ChildLine from creating slogans to web comics. Our team moderated content posted to the campaign’s Habbo, Piczo and Bebo pages.

Thanks to Tom for writing this one up.

“Tempero were head and shoulders above the competition, we’re thrilled with the way they adapted to requirements and worked to improve processes across the board. I would not hesitate to recommend them to anyone looking for a moderation partner.” Fiona Mcleod, Senior Account Director, Wunderman

Brief:

Photo submission campaign in line with the launch of the new Ford Fiesta

Concept:

Users submit rich media content representing “This is Now”

Campaign:

Editorial management of submissions including selection of best images to appear on corporate site

Solution:

Daily moderation “sweeps” approving images, encouraging submissions from Flickr members

Results:

Flickr members 2 months on:

• No.2 sponsored group on Flickr
• Over 6,000 members
• Over 56,000 photos submitted

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“Tempero can provide the breadth of community services we require, 24 hours a day, 7 days a week, across conversations in 10 different languages.” Mark Cox, European Digital Marketing Manager, Activision

Brief:

Ongoing moderation of community sites

Concept:

Nurture community and communicate marketing messages

Campaign:

Moderating forums and blogs (across 10 European languages) to reduce legal risk and improve friendliness of community

Solution:

Bi-lingual, gaming enthusiast moderators with experience of translation
Regular reporting in to HQ

Results:

• Large portion of potentially brand damaging  content removed
• Seeding content improved engagement & traffic round site