17 March 2008
Ministry of Defence/COI choose Tempero
18 December 2007
E4 uses Tempero for UGC project
28 November 2007
Tempero launch moderation services for HSN
For further information about any of our news stories please contact Jasmine or Dominic on 020 7636 1200.
06 August 2008
We're on a Digital Mission
Tempero have been successful in gaining a place on Chinwag's Digital Mission in New York later this year. We're joining 20 other UK movers and shakers to take our wares to the States. Stay tuned for updates.06 August 2008
The Anti-Social Network
Here's some light reading for you.This piece highlights that profile fatigue is well and truly with us.
If nothing else it made us laugh :-)
04 August 2008
Tempero Celebrates FIVE years (and more...)
PRESS RELEASE
The UK’s longest running moderation company celebrates birthday with industry retrospective & predictions
• From Second Life to the YouTube law suit: Tempero names the turning points which shaped the interactive community industry
• Tempero predicts the future of branded communities: “Online Social Media will take over from the hated call centre” and only expert moderation can unlock monetisation potential of user-generated content
• Five years old this month and new deals signed with; Marks & Spencer, C4, and the Reading Agency
Tempero, the UK’s longest running moderation company, turned 5 years old this month*. MD and Co-founder, Dominic Sparkes, took a look at the events which shaped the industry and makes some predictions on interactive community trends we can expect.
FROM SECONDLIFE TO LAW SUITS: HOW THE INDUSTRY’S EVOLVED
2003 Second Life Launches:
• “Within a few weeks of Second Life launching, Tempero re-launched independent from ITV. While Second Life suffered its share of controversy we knew on the whole that Virtual World and Social Media concepts were going to open people up; from the flat message board communities we’d been seeing, into a defined yet genuinely innovative industry.”
• Second Life on Wikipedia
2004 Interactive TV takes off:
• “While it may now seem fairly staid to have viewer comments displayed during TV shows, in 2004 it was revolutionary to allow consumers to engage live, within mainstream media. Our challenge was to find moderation solutions without losing the feeling of immediacy.”
2005 Landmark ruling on unfair bank charges:
• “This triggered a highly driven online consumer movement via the forums on MoneySavingExpert.com. Previously forums were seen as the domain of a few tech heads then all of a sudden every ‘man and their Gran’ was going online to download a template to reclaim bank charges.”
2006 Formation of CEOP:
• “At the height of MySpace mania the media were reporting daily on the online risks to children. CEOP centralised reporting so the industry could work together on minimising risk and they played a pivotal education role.”
2007 Viacom sues YouTube:
• “Copyright law relating to online sites which simply hosted content was finally tested in court and brands started to feel more protective of their content spreading online without management. We knew that we had to act sensitively with regards to enforcing copyright issues or risk generating bad press for the corporations involved.”
THE FUTURE OF INTERACTIVE COMMUNITIES & ENTERPRISE
Community sites will take over customer service call centres in the next 5 years:
• “The hated call centre is declining as more consumers turn to the web to solve product and service issues amongst themselves. Corporations want to manage where their customers receive information from, whilst also seeing the cost benefit of making customer service web-based. The challenge is to make online customer engagements feel as ‘personal’ as a phone call and listening to the hidden conversation will reap rewards.”
Community management will become one of the most highly paid brand manager and/ or marketing roles within corporations
• “Moderators are evolving from administrators to highly skilled community managers with a broad remit from front-lining customer service issues to content creation. Far from the cliché of students who are willing to work odd shifts, moderation and Community Management are now bona fide careers.
• The next stage is to see more roles created within Enterprise 2.0. These employees will be at the frontline of customer engagement and highly valued for their ability to communicate and collate content and feedback.”
The evolution of a new concept called “Content enrichment”:
• “With so much content circulating the web, the current hot topic is ‘discovery’. We believe as moderation evolves into content management, our role will include collating, sorting, and tagging the mass of online community content available. Marketers, Advertisers and the SEO industry will then use the content effectively and the true value of user-generated content will be released.”
More social media mergers and acquisitions by agencies particularly in the media agency space:
• “This year has already seen numerous mergers and buyouts, a move which will kick start the consolidation of Social Media providers to boost revenue, market share and service offerings.
Enterprise 2.0 agencies buying Social Media solutions:
• “More companies are updating their outdated intranets and saying ‘let’s create a Facebook for our employees’. If their investment is to provide a real return they’ll need support to maintain momentum and create true long term value.”
FIVE YEARS OLD AND NEW DEALS TO CELEBRATE
Marks & Spencer:
C4 Knife Crime:
Reading Agency – Summer Reading Challenge:
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*Tempero formed in 2003 after running for four years previous within ITV.
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About: Tempero is the UK’s longest running online community management company and has consulted on the creation and moderation of branded communities for a number of blue chip clients, such as the BBC, Lloyds TSB and Unilever as well as many within the public sector. The company’s expertise is minimising risk and maximising the benefits of Social Media as a customer service and marketing channel.
For further information please contact:
Darika Ahrens
darika@tempero.co.uk
Office: 020 7636 1200
Mobile (preferred): +44 (0) 7960 528 480
• Media Guardian
• At one stage MSE founder, Martin Lewis, was even sent a gift from Lloyds press department congratulating their efforts with the community
• The Independent ran a feature entitled “The secret world of the net” examining victim identification techniques including partnerships with clothing companies to work out where potential victim’s outfits had been made and place their location via the stores in those areas
• Viacom attacked YouTube publically calling their business model “unlawful”
• In addition we’ll see media agencies with money teaming with Social Media specialists to create unique value propositions. WPP have already dabbled with Liveworld but it’s tougher for top tier agencies to force their imprints to use one supplier. Watch this space for a host of interesting developments and deals – we think it’s the niche agencies, with the vision and flexibility to diversify rapidly, who’ll make the first moves.”
Tempero has won the contract to provide Marks & Spencer with specialist moderation for their new ratings and reviews service across their website. The project aims to optimise the online M&S customer experience and provide customers with a more informed retail environment.
Channel 4 has set up four Bebo profiles to run in conjunction with their ‘Disarming Britain’ season. Tempero pre-moderates user generated content on these four profiles (comments and ‘whiteboard’ submissions).
http://www.bebo.com/disarmingbritain
Tempero will moderate the website associated with the Summer Reading Challenge, called Team Read. Children comment on blogs (by authors and librarians), submit jokes, send messages to a giant ‘stadium screen’ and talk on the Extreme Read forum.
www.teamread.co.uk
04 August 2008
In-house mods required - London W1
We are currently looking for happy, talented, dedicated and hard working individuals to join our rapidly expanding moderation team.We are specifically looking to fill one (or potentially more) positions within our in-house moderation crew - based at our lovely London W1 office. We have shifts available between 9am and 9pm, 7 days a week. You will be required to be part of a rota that includes weekend work (on a rotating basis).
You will be required to moderate both written and audio visual content posted to our clients' websites. You will be working on some of the UK's most prestigious communities. You will be the best of the best of the best!
If you would like to join our excellent team please email your CV and detailed reasons for applying to Karl Watkiss at jobs@tempero.co.uk.
Please note:
You will be required to carry out various task based assements during your interview and all selected applicants will be subject to an enhanced security check with the Criminal Records Bureau in respect of information about you that may be held on the Police National Computer. Two references shall also be checked before employment commences.
As an equal opportunities employer we welcome applications from all suitably qualified candidates regardless of gender, race, disability, religious belief and sexual orientation.
Applicants must be available to start work immediately.
We look forward to hearing from you :-)
31 July 2008
MP's demand UGC sites moderate
In a welcome move from the Governent, MP's are calling for sites hosting user generated content to actively moderate and review their content.How this is done will depend on the volume of traffic UGC sites attract, but a more involved approach is something Tempero would highly recommend to protect both users and brands. For the full story take a trip to the BBC.
16 July 2008
Is that Dom in the Big Brother chair?
No (thank god!). It's Tempero MD, Dom Sparkes in the London office being interviewed by Robin Hamman for his excellent all things social blog, CyberSoc. Robin was speaking at a Press Association event and Dom said a few words about moderation companies.Check out the video here.
15 July 2008
Dominic Sparkes speaks at the Wiggin User Generated Content Forum
Media Lawyer experts Wiggin hosted an event last night focusing on elements of the law related to User Generated Content.Dom Sparkes, MD & Founder of Tempero presented the practicalities of moderation to attendees including Channel 4, Marks & Spencer, Money Saving Expert, Hiscox, Grazia, BT & IPC.
Wiggin discussed some interesting developments in the need for clear Terms & Conditions and the Q&A focused on reactive versus pre & post moderation. The consensus was limiting risk is the key with moderation being a vital element in providing a high level of protection.
If you'd like to discuss the issues tackled at the event please don't hesitate to call Dom Sparkes on 020 7636 1200.
23 June 2008
Tempero and Vexed Digital partner to provide leading edge community solutions
Tempero, the UK's largest Social Media moderation company and Vexed Digital, Social Media platform specialists, have partnered to create leading edge community platform and moderation solutions.Tempero's eight years of moderation experience and Vexed's highly flexible Community X platform provides a one stop shop solution for creating social networks, blogs, message boards, and next generation interactive communities.
Brand and user protection are at the heart of the service with high quality human moderation and advanced moderation tools ensuring corporate compliance within protected user environments.
The rise of 'Social Media' and user generated content has allowed companies to interact with users as never before. The Tempero/Vexed solution has been designed to facilitate that interaction to produce communities quickly and effectively.
For further information please contact Dominic Sparkes @ Tempero on 020 7636 1200.