Tempero, Europe’s largest Social Media Management Company, has been selected by three retailers; Topshop, asos.com and Umbro, to provide online moderation and community management services.

Tempero’s role will vary from moderating after-hours community activity on Topshop and asos.com websites to supporting an Umbro campaign competition across multiple user-generated sites including Flickr and Facebook.

“Three new projects in close succession reflects the current interest from retailers looking to reap the benefits from social marketing,” said Dominic Sparkes, Managing Director at Tempero.

Top Shop

Tempero moderates after-hours blog comments on the official Topshop blog http://insideout.topshop.com

asos.com

Tempero provides reactive moderation, outside of office hours, on user-generated content within the asos.com community on http://www.asos.com

Umbro

Tempero are moderating comments and images submitted across Umbro's social media sites:

http://blog.umbro.com

http://www.facebook.com/umbro

http://www.bebo.com/umbro

http://www.flickr.com/umbrofootball

http://www.youtube.com/umbro

http://www.myspace.com/umbrofootball

17 February 2009

First Nudge, now Poke!

We've got another agency we're proud to shout about. This time it's Poke and we've worked with them on many projects over the last few years. One of our favourite's was Talking Point for Orange. Fantastically creative and beautifully executed, it was a great example of a social campaign with a real purpose.

11 February 2009

We love Nudge!

If you haven't heard of Nudge yet, it won't be long before you'll see them winning design and dev awards all over the place.

Their Postfi, social net moderation tool is genius and we're proud to have partnered with them on it :-)

Check them out..

04 February 2009

Social Networking World Forum 2009

We're sponsoring this year's Social Networking World Forum at London Olympia on the 9th and 10th March.

Even better, we're running a number of workshops on “How to start a community & influence people”.

The workshops will focus on the practicalities of running social spaces and Dominic Sparkes, Tempero’s MD says “It’s fantastic to see the growing interest in what is now an industry and the Social Network World forum will be an event not to be missed. We’re running a number of workshops focusing on an warts and all insight into how social spaces can and should be managed. We’ll be doing a short presentation but will also have a panel of experts available for grilling! It’s free advice with some fun thrown in so book up quick!”.

If you'd like to attend one of the slots (2 each day, 11.30 & 2.45) MAIL US NOW via our contact us page.

30 January 2009

Community Management is going bananas!

There's a rumour going around Tempero towers that if we get 100 people sign up to our forthcoming "How to start a community and influence people" newsletter then one of our Account Managers will attend this years Social Networking World Forum dressed as a banana. If you want to support this bit of Friday fun then send us a note via the Contact Us page :-).

29 January 2009

A case for moderation?

Here's an interesting article about Deloitte's media predictions for 2009.

It seems many miss the point that community and social media isn't just about making money. Creating efficiencies in customer service, market research and user loyalty simply cannot be underestimated.

We could rant all day about that one!

Dom Sparkes

06 August 2008

We're on a Digital Mission

Tempero have been successful in gaining a place on Chinwag's Digital Mission in New York later this year. We're joining 20 other UK movers and shakers to take our wares to the States. Stay tuned for updates.

06 August 2008

The Anti-Social Network

Here's some light reading for you.

This piece highlights that profile fatigue is well and truly with us.

If nothing else it made us laugh :-)

04 August 2008

Tempero Celebrates FIVE years (and more...)

PRESS RELEASE

The UK’s longest running moderation company celebrates birthday with industry retrospective & predictions

• From Second Life to the YouTube law suit: Tempero names the turning points which shaped the interactive community industry
• Tempero predicts the future of branded communities: “Online Social Media will take over from the hated call centre” and only expert moderation can unlock monetisation potential of user-generated content
• Five years old this month and new deals signed with; Marks & Spencer, C4, and the Reading Agency

Tempero, the UK’s longest running moderation company, turned 5 years old this month*. MD and Co-founder, Dominic Sparkes, took a look at the events which shaped the industry and makes some predictions on interactive community trends we can expect.

FROM SECONDLIFE TO LAW SUITS: HOW THE INDUSTRY’S EVOLVED

2003 Second Life Launches:

• “Within a few weeks of Second Life launching, Tempero re-launched independent from ITV. While Second Life suffered its share of controversy we knew on the whole that Virtual World and Social Media concepts were going to open people up; from the flat message board communities we’d been seeing, into a defined yet genuinely innovative industry.”
• Second Life on Wikipedia

2004 Interactive TV takes off:

• “While it may now seem fairly staid to have viewer comments displayed during TV shows, in 2004 it was revolutionary to allow consumers to engage live, within mainstream media. Our challenge was to find moderation solutions without losing the feeling of immediacy.”
• Media Guardian wrote interactive TV had ‘come of age’ but hadn’t delivered commercial rewards yet

2005 Landmark ruling on unfair bank charges:

• “This triggered a highly driven online consumer movement via the forums on MoneySavingExpert.com. Previously forums were seen as the domain of a few tech heads then all of a sudden every ‘man and their Gran’ was going online to download a template to reclaim bank charges.”
• At one stage MSE founder, Martin Lewis, was even sent a gift from Lloyds press department congratulating their efforts with the community

2006 Formation of CEOP:

• “At the height of MySpace mania the media were reporting daily on the online risks to children. CEOP centralised reporting so the industry could work together on minimising risk and they played a pivotal education role.”
• The Independent ran a feature entitled “The secret world of the net” examining victim identification techniques including partnerships with clothing companies to work out where potential victim’s outfits had been made and place their location via the stores in those areas

2007 Viacom sues YouTube:

• “Copyright law relating to online sites which simply hosted content was finally tested in court and brands started to feel more protective of their content spreading online without management. We knew that we had to act sensitively with regards to enforcing copyright issues or risk generating bad press for the corporations involved.”
• Viacom attacked YouTube publically calling their business model “unlawful”

THE FUTURE OF INTERACTIVE COMMUNITIES & ENTERPRISE

Community sites will take over customer service call centres in the next 5 years:

• “The hated call centre is declining as more consumers turn to the web to solve product and service issues amongst themselves. Corporations want to manage where their customers receive information from, whilst also seeing the cost benefit of making customer service web-based. The challenge is to make online customer engagements feel as ‘personal’ as a phone call and listening to the hidden conversation will reap rewards.”

Community management will become one of the most highly paid brand manager and/ or marketing roles within corporations

• “Moderators are evolving from administrators to highly skilled community managers with a broad remit from front-lining customer service issues to content creation. Far from the cliché of students who are willing to work odd shifts, moderation and Community Management are now bona fide careers. • The next stage is to see more roles created within Enterprise 2.0. These employees will be at the frontline of customer engagement and highly valued for their ability to communicate and collate content and feedback.”

The evolution of a new concept called “Content enrichment”:

• “With so much content circulating the web, the current hot topic is ‘discovery’. We believe as moderation evolves into content management, our role will include collating, sorting, and tagging the mass of online community content available. Marketers, Advertisers and the SEO industry will then use the content effectively and the true value of user-generated content will be released.”

More social media mergers and acquisitions by agencies particularly in the media agency space:

• “This year has already seen numerous mergers and buyouts, a move which will kick start the consolidation of Social Media providers to boost revenue, market share and service offerings.
• In addition we’ll see media agencies with money teaming with Social Media specialists to create unique value propositions. WPP have already dabbled with Liveworld but it’s tougher for top tier agencies to force their imprints to use one supplier. Watch this space for a host of interesting developments and deals – we think it’s the niche agencies, with the vision and flexibility to diversify rapidly, who’ll make the first moves.”

Enterprise 2.0 agencies buying Social Media solutions:

• “More companies are updating their outdated intranets and saying ‘let’s create a Facebook for our employees’. If their investment is to provide a real return they’ll need support to maintain momentum and create true long term value.”

FIVE YEARS OLD AND NEW DEALS TO CELEBRATE

Marks & Spencer:
Tempero has won the contract to provide Marks & Spencer with specialist moderation for their new ratings and reviews service across their website. The project aims to optimise the online M&S customer experience and provide customers with a more informed retail environment.

C4 Knife Crime:
Channel 4 has set up four Bebo profiles to run in conjunction with their ‘Disarming Britain’ season. Tempero pre-moderates user generated content on these four profiles (comments and ‘whiteboard’ submissions). http://www.bebo.com/disarmingbritain

Reading Agency – Summer Reading Challenge:
Tempero will moderate the website associated with the Summer Reading Challenge, called Team Read. Children comment on blogs (by authors and librarians), submit jokes, send messages to a giant ‘stadium screen’ and talk on the Extreme Read forum. www.teamread.co.uk

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*Tempero formed in 2003 after running for four years previous within ITV.

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About: Tempero is the UK’s longest running online community management company and has consulted on the creation and moderation of branded communities for a number of blue chip clients, such as the BBC, Lloyds TSB and Unilever as well as many within the public sector. The company’s expertise is minimising risk and maximising the benefits of Social Media as a customer service and marketing channel.

www.tempero.co.uk

For further information please contact:

Darika Ahrens

darika@tempero.co.uk

Office: 020 7636 1200

Mobile (preferred): +44 (0) 7960 528 480

04 August 2008

In-house mods required - London W1

We are currently looking for happy, talented, dedicated and hard working individuals to join our rapidly expanding moderation team.

We are specifically looking to fill one (or potentially more) positions within our in-house moderation crew - based at our lovely London W1 office. We have shifts available between 9am and 9pm, 7 days a week. You will be required to be part of a rota that includes weekend work (on a rotating basis).

You will be required to moderate both written and audio visual content posted to our clients' websites. You will be working on some of the UK's most prestigious communities. You will be the best of the best of the best!

If you would like to join our excellent team please email your CV and detailed reasons for applying to Leigh Otterson at jobs@tempero.co.uk.

Please note:

You will be required to carry out various task based assements during your interview and all selected applicants will be subject to an enhanced security check with the Criminal Records Bureau in respect of information about you that may be held on the Police National Computer. Two references shall also be checked before employment commences.

As an equal opportunities employer we welcome applications from all suitably qualified candidates regardless of gender, race, disability, religious belief and sexual orientation.

Applicants must be available to start work immediately.

We look forward to hearing from you :-)