“Tempero can provide the breadth of community services we require, 24 hours a day, 7 days a week, across conversations in 10 different languages.” Mark Cox, European Digital Marketing Manager, Activision
Brief:
Ongoing moderation of community sites
Concept:
Nurture community and communicate marketing messages
Campaign:
Moderating forums and blogs (across 10 European languages) to reduce legal risk and improve friendliness of community
Solution:
Bi-lingual, gaming enthusiast moderators with experience of translation
Regular reporting in to HQ
Results:
- Large portion of potentially brand damaging content removed
- Seeding content improved engagement & traffic round site
Tagged with Case Studies
Stumble it
Digg it
Deli.icio.us
Tweet this
