A couple of months back I asked Are QR codes [finally] going mainstream? Since then I’ve seen even more great examples of brands getting involved with the mobile tech. Why? In my original post I thought the growth of Facebook was making more brands interested to connect offline customers with their online community but there’s a whole host of ways QR codes can be used. Here’s some good ideas and the campaigns behind them.
Diesel
Customers go to a Diesel Store, then, via QR codes, can ‘Like’ the product from their mobile phone.
[via @geetarchurchy]
Sightsavers
Uses QR codes on a current poster campaign to drive visits to the website from mobile phone. Read Terence Eden‘s write-up to see how they could’ve turned a good campaign idea into an even more powerful donations channel.
[via Terence Eden]
Coca-Cola
QR codes on Coke cans in Germany connect customers to the brand’s ‘Coke Sound Up’ campaign which plans exclusive once-only music shows in German cities where the details stay secret until the last minute. It’s like an updated way of telling people about secret raves via SMS.
[via Packaging Digest]
DYNOMIGHTY
Make4s of The Might Wallet, DYNOMIGHTY, ran a TV add encouraging viewers to “pause it, scan it and get it.” reporting an increase in sales of 400%.
Interesting too was that the Ad was created with a $200 point and shoot camera, using free QR code technology and edited on a MacBook Pro laptop using iMovie. Total cost = lesss than $1500. (Then all they had to worry about was the TV buy)
[via Point of Sale]
Japanese Headstones
I’m not sure I’d class this as a ‘great’ use but it’s certainly interesting. My favourite quote from the video is “I thought this would make our descendants feel comfortable“. Erm, maybe.
Tempero on Google+
