How do you get ROI from a Facebook page?

How much management does a page really need?

We are aiming to put the big questions and more (unveiling super-cool new Facebook moderation and engagement management tool Conversocial) to the pros tonight.

The speakers will be:

• Christian Hernandez, International Head of Business Development for Facebook
• Dom Sparkes, MD of Tempero
• Joshua March, founder of iPlatform
• Richard Appleton, presenting a case study from Blue Rubicon
• Ronnie Brown, presenting a case study from Outside Line

You can find all these clever people on Twitter via this list  http://twitter.com/temperouk/fb4biz

The hashtag tonight is #fb4biz and we’ll be attempting to use coveritlive to capture some  chatter as well as posting a host of helpful resources online tomorrow for download.

A post over on Reputation Online ‘An interesting example of crisis management from Starbucks‘ received some comments on, well, comment moderation. Author Vikki Chowney noted that while well within their terms of use [and common sense] for deleting the comments, the brand could’ve posted something to explain what had happened and that the content was now removed. Apparently at the time there was a lot of online chatter discussing the issue but then the page appeared completely unaffected.

Most were in agreement, Starbucks did the responsible thing in removing the comments, but Community Management 101 would suggest that maybe they could’ve given all the members of the community a heads up – it only served to make them look great in terms of the speed of response!

[Via Drew Benvie]

We thought we’d round out the month with one event to rule them all – Facebook for Business.

As with previous events this one looks to be very popular with speakers from Facebook, some of the UK’s leading digital agencies, and a very special product announcement from developers the iPlatform…

Sign up here and if you can’t make it we’ll be posting content online after the event. Stay tuned.

[Image: Textually.org]

The study  is comparing users of Facebook and Twitter to examine the similarities and differences between the two, whilst looking at personality characteristics such as Extraversion, Narcissism, Sociability and Conscientiousness.

It’s currently in research stage with results hopefully available by mid-September (and we will be asking Andrew for permission to publish). Right now he needs people to participate so please take 10mins or so to fill out the survey. A small donation will be made to Cancer Research UK for each completed response received.

Take the 10min survey

Barry Bridges spotted Famecount - a service which can aggregate brands on different online platforms and score them based on…well, some sort of patent pending wizadry.

It’s too easy to either attach yourself slavishly to these basic free sites or complete dismiss them based on their lack of meaningful analysis. What I think is interesting is the trends behind the stats and what the leader board says about online brand management.

Food & Drink dominate

A few years ago the top brands engaging online would’ve been Tech brands like Microsoft and Dell (still in the Top 20) but fast forward to July 2010 and the Top 5 of the list are FMCG brands specifically in the Food & Drink sector; Starbucks, Coca-Cola, Skittles, Red Bull, Oreo.

Number 6 is Whole Foods Market, while technically classed as Retail it still supports the overall Food & Drink trend.

Online brand management is ongoing

The Top 5 brand leaders change very little when you change the filter to ‘Fastest Growing’, meaning these brands are adding fans all the time. Is this because the companies have reached a tipping point?  Or are these brands focusing on brand growth online?

Are ranking tools like this useful or damaging to an industry which already struggles to prove ROI for brands online?

Q: Which co-founder of a moderation company featured in the Jerusalem music video by Fat Les for Euro 2000?

A: Dominic Sparkes

See below @ 50secs and 120secs

The show, produced by Wise Buddha, looks at what happens when your private life becomes public and features interviews with people like the travel agent sacked for calling her colleague a “brown-nosing cow” on Facebook and the accountant fined for tweeting a joke airport bomb threat.

More excitingly [for us] is that Tempero has contributed to the documentary, it’s all a bit of a surprise so I can’t say much more than that, but tune in on Sunday night when I will hopefully be down in the studio live…

Alternatively if you have other things to do on a Sunday night (I hear there’s some sort of sporting event on at the moment?) then you can download the podcast and listen on your way in to work the following morning.

[Image: mightyohm]

[Another day in the office]

The only thing which beats spending your free time messing about with the internet is being *paid* to mess about with the internet, right?

We’re currently hiring a Social Media analyst – you can view the full job listing and apply here.

If you’re interested in working for us I thought I’d provided some top tips on making an impression:

1. Make sure your CV and Cover Letter are tailored to the job, not just generic bumf
2. Please follow the instructions for submitting your CV (i.e. don’t google my email address and send to me)
3. Make sure your CV includes links to your social profile across the web like blog, Twitter, LinkedIn
4. If you don’t know what social media is the job probably isn’t for you
5. If you decide to ignore point II and send me something regardless, my favourite champagne is Veuve Clicquot

In all seriousness Tempero is a top place to work. You’ll be hard pressed to find another company with the impressive range of blue chip brands we work with and we’ve been working with interactive media for 10+ years so you’ll definintely learn a thing or two.

Social Media Marketing: Thursday 17th June

Not wishing to misuse our innate skills in the psychology of persuasion, we would like to encourage you via some viral coercion to take a trip to the Social Media Marketing 2010 Conference on 17th June. There will be a veritable smorgasbord of social media experts and enough viral marketing gurus to maximize your niche to infinity and beyond.  The fun doesn’t stop here though; if that isn’t enough to get you salivating with joy, Tempero’s illustrious captain Dominic Sparkes will also be present to rhapsodise further about our recent paper on UGC and the Law, which had a fantastic reception when it was launched back in February.  This is a great opportunity to rub shoulders with some highly experienced social media professionals, learn something engaging and refresh your networks.

Follow the hashtag #SMMUK10

http://socialmediamarketing.co.uk/

Cleaning up Communications: Friday 25th June

Do you suffer from filthy communications?  Is your interactive reputation sullied by the mucky paws of tired and derogatory media labels?  If so, we may have found the answer…

If you’re free on Friday 25th June 2010 at 2pm, then please come to the Cleaning Up Communications event which will be taking at Tempero’s luxurious W1 apartments.  We have every confidence that it will be the virtual sponge of absolution you’ve all been hankering for in order to clean up your act and achieve the impossible by regaining your virginal reputations.  There will be a number of diverse contributors – including our very own Darika Ahrens – and the chance to discuss and debate some of the most effective ways to achieve best practice and restore the collective reputation of our PR friends.

Follow the hashtag #thupr

http://www.wavespr.com/thupr/thupr5-cleaning-up-communications/

Also in TV we’ve had some fun engaging with FlashForward fans across social networks, blogs, and forums to drive users to the official FlashForward app on Facebook.

Managing engagements on the TDA’s profiles began in the new year, and we’re just getting up and running again after some down time throughout 2010’s Election purdah http://www.facebook.com/teaching & http://www.facebook.com/teach

On Facebook we’ve also extended our work moderating the Captain Morgan Global and US pages to cover 10 new local Captain Morgan pages, such as Captain Tallahassee,and added the Bushmills Whiskey page  to our moderation portfolio for Diageo.

By far our biggest project of the year, and possibly of all time, was moderating the competition entries for Benetton’s It’s My Time global casting campaign. More to come separately on that project.

If you’re looking for something fun on the web then head over to the BBC’s A History of the World in conjunction with the British Museum. Add your object and story to the website which aims to tell world history through the stories associated with objects, from flint to mobile phones.