Author Archives: Darika
Create your own community or use Facebook?
KMP Digitata recently asked the question “Why bother creating a branded social network?” Why indeed Facebook and Twitter are where it’s at right? Why start a community from scratch, they are notoriously hard to get people to join, costly to …
Marketing on Facebook: The definitive guide
This blog post is not the definitive guide to Facebook. In fact it was starting to feel like the social network changed so often there could never be a definitive guide to using it for marketing. That was before Facebook Studio. What …
How to grow your Twitter followers: Simple Tip
I’ve realised that I’ve been a fool. There are a million answers to the question “How can we grow our Twitter followers?” but one really important answer that I’ve never really focussed on. FILL YOUR TWITTER BIO OUT. Why you …
Facebook customer service is 24 hours: Lastminute.com case study
The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7. Lastminute.com case study From what I can gather, at some stage over the weekend a woman posted to the brand’s page saying her son, …
What Randi did next
The tech and media industries are all a chatter today with Randi Zuckerberg’s resignation from Facebook as Director of Marketing. There are two big questions surrounding the move. 1. What will Randi do next? 2. Will Randi work with Facebook …
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