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16% of brands fear employee misuse of social media

on Feb9
Last week @VodafoneUK had to deal with an embarrassing tweet incident.  This prompted the Guardian to write a list of Top 5 Twitter gaffes. Having a look at the list ...

Safer Internet Day 2010

on Feb9
Today is European Safer Internet Day. The annual event aims to promote safer and more responsible use of online technology and mobile phones - particularly amongst young people. It's a great ...

Is your social media activity breaking the law?

on Feb2
Tempero's MD, Dominic Sparkes, raised this question in an NMA opinion column last week [issue 28 January 2010). Since October 2009 it is now illegal to moderate “a public electronic ...

Dominic Sparkes quoted in Marketing Week

on Jan15
It was an interesting week on the topic of marketing to children, particularly online. Dr Agnes Nairn warned that the digital age has created grey areas in terms of marketing to ...
in Category: News

Is Facebook trying to stop competitions and promotions?

on Dec29
Some of you may have missed it over the Christmas Break but Facebook amended their Promotions Guidelines on the 22nd December and from now on it will be much tougher ...

Marmite’s Marmarati is Most Contagious 2009

on Dec29
Marmite’s Marmarati is Most Contagious 2009
Congratulations to client Unilever on their recent inclusion in Contagious Magazine's Most Contagious 2009 for the Marmarati campaign. Tempero supported the official Marmarati site reviewing text, images, and video submitted by ...
in Category: News

Merry Christmas from Tempero

on Dec22
Well last week it started snowing and today we were finally allowed to raid the presents under the tree for that traditional Christmas treat - the office Secret Santa. We put ...

How brands can protect their rights in social networking sites

on Dec16
Last month's newsletter from Australia-based law firm Gadens Lawyers has some good tips for brand owners using social networking sites. They make some interesting points about: Reading site T&Cs: Facebook's broad licence ...

Why aren’t “super” brands using Twitter?

on Dec15
Why aren’t “super” brands using Twitter?
Research by NMA in to 500 brands in the 2009/10 Superbrands list has identified 74% don't tweet.  Of the 130 Superbrands, only 50 used the site daily, with 29 tweeting ...
in Category: Opinion

Hiring part-time gaming moderators

on Dec11
We are currently looking for a number of enthusiastic and knowledgeable gamers with experience of online communities to work as part-time moderators for one of our largest clients: a major ...