Congratulations to client Unilever on their recent inclusion in Contagious Magazine’s Most Contagious 2009 for the Marmarati campaign.
Tempero supported the official Marmarati site reviewing text, images, and video submitted by Marmite lovers hoping to receive one of 200 limited edition jars of a new product launching soon.
Hat tip to social media agency we are social for conceiving and executing the campaign as well as looping Tempero in.
While the idea was to tap into an already established community of Marmite *lovers*, it was smart thinking to include moderation on the site even if just to ensure submissions adhered to the guidelines e.g. profanity, copyright etc. in relation to such an iconic brand.
You can read more including a presentation on the campaign strategy over on we are social’s blog.
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