“Tempero were head and shoulders above the competition, we’re thrilled with the way they adapted to requirements and worked to improve processes across the board. I would not hesitate to recommend them to anyone looking for a moderation partner.” Fiona Mcleod, Senior Account Director, Wunderman
Brief:
Photo submission campaign in line with the launch of the new Ford Fiesta
Concept:
Users submit rich media content representing “This is Now”
Campaign:
Editorial management of submissions including selection of best images to appear on corporate site
Solution:
Daily moderation “sweeps” approving images, encouraging submissions from Flickr members
Results:
Flickr members 2 months on:
- No.2 sponsored group on Flickr
- Over 6,000 members
- Over 56,000 photos submitted
Tagged with Case Studies
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